A beginner's guide to buying a watch
Which watch? Okay, but which watch to buy? How hard can it be to pick one? There are only 1.2 billion of them made each year, so the choice should be simple. However, it's anything but. If the world of watches was an ecosystem, it would be one defined by an insane mutation rate. Every year, all manner of makes, models, marks, and variants are released that are aimed at a bewildering number of markets and sub-markets. Worse, the categories tend to blur due to the fact that fashion plays to large a part in watch design and many models borrow ideas from others. Even purely technological categories can meld into one another. For example, there are digital movements and there are mechanical movements, but then there are hybrid digital mechanical movements. There are also digital displays, analog displays, and digital/analog displays. Then there's … you get the idea. This blending has become even more marked by the introduction of gender-neutral watches that bridge the gap